Dr. Yue Huang is a distinguished scholar in the field of Business Administration, holding a Ph.D. earned with distinction in Thailand. With an illustrious career spanning several years, Dr. Huang has made significant contributions to academia, specifically in the areas of consumer behavior, brand management, international commerce and marketing. Adept at the application of advanced statistical software, she seamlessly integrates cutting-edge methodologies into her research. She has authored numerous articles in top and prestigious international journals. Her research consistently demonstrates a commitment to high-quality scholarship and relevance to contemporary business challenges.