Mr.Chanun Somboonvechakarn is the managing director and the third generation head of management of Ouay Un Dispensary Co, Ltd (Ouay Un Osoth), one of Thailand’s best known and longest running herbal medicine manufacturers, a leader in health trends and innovations in the world of herbal medicine.
Key takeaways:
PRODUCT DEVELOPMENT PHILOSOPHY
- New Product: No Cannibalism
- New Function / Usage
- New Target Customers
- Added Convenience
- Prosuct Life Cycle > 1O Years
PRODUCT INNOVATION
- Opportunity and market gap
- Inspired by formula of grandpa
- Alternative choice for parents
- Start relationship with customer
- since young age
PERSONAL JOURNEY AS A BUSINESS SUCCESSOR
- Passion
- Work
- Push from family
- Persist
