Stamford International University (Thailand)
ADVERTISING AND DIGITAL MARKETING COMMUNICATION
Bachelor of Communication Arts
Program Information
- Degree : Bachelor of Communication Arts
- Credits : 160
- Program Duration : 3.5 years
- Location : Rama 9 Campus
- Track : International, Bilingual
- Intakes : March, July, November
The Advertising and Digital Marketing Communication is a multifaceted field that requires many different skills and qualities. This program is designed to advance students in their development and introduce skills related to digital marketing communication, focusing on creativity in communication, and digital marketing planning.
Students will have the opportunity to work across a wide range of digital platforms and be able to identify global trends, understand consumer behaviour and create, for example, more touching advertising campaigns. With a strong and close connection to the media and related industries, the university provides students with the opportunity to work in a real-life environment with many practice activities in persuasion, negotiation and English language communication skills, and the ability to collaborate and work well with others. These activities are an integral part of the engagement in the important elements of an advertising career including creativity, and innovation of thinking.
Our students will be provided with personal space for undertaking their work in the full utilization of our studio and editing rooms for obtaining consistency in practical experience. With well-rounded, deeply knowledgeable and professionally experienced instructors, the students will be able to meet the needs for their future promising and desirable careers.
Dual Degree Option
- BCA – Advertising and Public Relations
- BA Communications – Advertising and Public Relations
Students from the Communication Arts programs have the option to attain a second degree through a dual degree pathway in the UK. The Comm Arts programs have academic collaboration with Richmond, The American University in London, where on completion, students receive two degrees.
Industry Partnership
The S Agency
The Faculty of Communication Arts and Design has launched “The S Agency” which is an Advertising and PR agency run by students under the guidance of professional lecturers. Students will be more competitive in the job market after having worked on real projects for real clients in areas such as Advertising, PR Strategy, Branding Solutions, Digital Media, Event Organizing, Social Media Campaigns and Communication Research.
At Stamford, you will learn, work and collaborate with leading professionals in the field of advertising and public relations, providing you with the resources to stay ahead in your future career. To experience and see what we do, come and visit “The Spot” at thespot.stamford.edu.
You will learn and develop an expertise in:
- Public Speaking
- Writing
- Planning Events
- Creating – Managing
- Editing
- Producing
- Promoting
- Persuading
- Developing Campaigns
You can master creating:
- Advertising Campaigns
- Press Releases
- TV and Print Commercials
- Speeches – Social Media
- Media Plans
- Publicity Campaigns
- Product Packaging
- Special Events
Career Opportunities
- Creative in an Advertising Agency
- Strategic Planner in the Communication Department
- Content Creator
- Brand Manager
- Social Media Admin
- Online Media Planner
- Account Executive
- Event Planner
- Copywriting and Editing
- Marketing Strategy
- Mobile Marketing
- Other related jobs
Gallery
Student Testimonials
Faculty Members
- Thailand
- Lecturer, Advertising and Digital Marketing Communication Program
Get Brochure
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Program overview, admissions, scholarship, student life and more.